Jardinico supports growth with headquarters extension

Press release February 2021

Increased capacity for better customer service

Increased capacity for better customer service

Belgian specialist in exclusive outdoor umbrellas and furniture, Jardinico Parasols BV, expands next to its head office in Harelbeke, Belgium. The current building will be more than doubled in size, creating a total area of 11 444 m².

The extension has three floors, includes a warehouse over the entire surface with two additional loading quays, a doubling of the showroom for professionals and a new office space on the third floor. The warehouse will be commissioned before the summer, the new offices and showroom are planned for next autumn.

Global distribution

Jardinico is based at the Evolis site along the E17 highway in Harelbeke, Belgium. It is the ideal area in terms of location and accessibility. From here, the brand finds its way worldwide through distributors, independent agents and local partners to residential projects as well as the contract market. The company has been established here since November 2017 and wishes to anchor its activities here. The building acts as a logistics hub for the assembly, repairs and worldwide distribution of the outdoor umbrellas and garden furniture. This commercial heart of the company will be the workplace of the current team and new forces in the future.

The previous financial year was closed with an annual turnover of seven million euros. This year, Jardinico wants to reach ten million. The brand is strongly represented in the Benelux for half of its total turnover, but an international focus is the growth engine of the company. 50% is distributed outside the Benelux of which 25% outside of Europe.

The extension is required as a next step and should support global growth. "The opportunity to expand builds on the recognition we have received in recent years, especially during and after an unpredictable and difficult time like last year. As a Flemish company, we are happy to continue building a world full of shade, step by step", says Bruno Vandeputte, CEO.

C3plus architects and engineering firm Callewaert - Creupelant already developed the current head office and is therefore responsible for the step. With the establishment two years ago, the adjacent plot was bought to ensure a larger business space in the future. This space will now be realised in the coming year.

Made for shade and outdoor living

Jardinico Parasols BV is a Belgian brand that has been designing and marketing exclusive outdoor umbrellas for two decades. The company stands for outdoor living and has become an established name in the international outdoor sector. Since last year, the first garden furniture collections with accompanying accessories were added to offer a complete garden and/or terrace concept. The strength lies in the size and diversity of the collection. Customisation and flexibility are crucial factors in order to satisfy every wish and to give the personal touch the end user has in mind.